Company Name : HDFC Bank
Designation: Regional Marketing Manager - Retail Liabilities
Job Description:
Responsibilities
Marketing Campaigns
Conceptualize and Plan marketing campaigns with Zonal Heads/ RSMs /Central Marketing to meet business objectives for the branches and other business groups
Organize activities to promote Branch Launch, Relocation and Anniversary
Create adequate visibility about the branch presence in the catch ment area
Organize relationship building activities in/for the branch to engage with the existing customers
Tracking and monitoring of promotions to evaluate impact
Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities
Budgetary and Commercial Controls
Number crunching in terms of cost of acquisition and incremental number generation
Evaluate and control marketing spends
Vendor management to ensure more bang for the buck
Market Research
Organizing for local dip-stick research/focus groups based on central initiatives or local needs
Analyzing findings and communication of the same with the Branches/Central Marketing
Understanding customer perception of other banks.
Company Profile:
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.
Desired Profile:
Requirements:
• Candidate must possess at least a Master in Business Admin/Post Graduate Diploma in Business Administration/Post Graduate Program in Management in Finance/Accountancy/Banking, Marketing or equivalent.
• At least 4 year(s) of working experience in the related field is required for this position.
• Preferably Managers specializing in Banking/Financial Services or equivalent. Job role in Retail Banking/Branch Operation or equivalent.
• 1 Full-Time positions available.
Experience: 4 - 6 Years
Role: Mktg Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate
PG - MBA/PGDM - Finance, Marketing,PG Diploma
Location: Kolkata
Apply Here
Designation: Regional Marketing Manager - Retail Liabilities
Job Description:
Responsibilities
Marketing Campaigns
Conceptualize and Plan marketing campaigns with Zonal Heads/ RSMs /Central Marketing to meet business objectives for the branches and other business groups
Organize activities to promote Branch Launch, Relocation and Anniversary
Create adequate visibility about the branch presence in the catch ment area
Organize relationship building activities in/for the branch to engage with the existing customers
Tracking and monitoring of promotions to evaluate impact
Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities
Budgetary and Commercial Controls
Number crunching in terms of cost of acquisition and incremental number generation
Evaluate and control marketing spends
Vendor management to ensure more bang for the buck
Market Research
Organizing for local dip-stick research/focus groups based on central initiatives or local needs
Analyzing findings and communication of the same with the Branches/Central Marketing
Understanding customer perception of other banks.
Company Profile:
The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalisation of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995.
Desired Profile:
Requirements:
• Candidate must possess at least a Master in Business Admin/Post Graduate Diploma in Business Administration/Post Graduate Program in Management in Finance/Accountancy/Banking, Marketing or equivalent.
• At least 4 year(s) of working experience in the related field is required for this position.
• Preferably Managers specializing in Banking/Financial Services or equivalent. Job role in Retail Banking/Branch Operation or equivalent.
• 1 Full-Time positions available.
Experience: 4 - 6 Years
Role: Mktg Mgr
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - Any Graduate
PG - MBA/PGDM - Finance, Marketing,PG Diploma
Location: Kolkata
Apply Here
