Manager- Postpaid Product Acquisition (Marketing) @ Idea Cellular Ltd

Company Name:    Idea Cellular Limited

Designation:    Manager - Postpaid Product Acquisition (Marketing)

Job Description:

Role Objective:

To plan, develop and implement marketing mix in the Postpaid segment, new product launch and ensure ARPU as per the budget. Support customer acquisition and product promotion by effectively implementing all national marketing campaigns and coordinating with vendors and trade channels to develop innovative and cost effective local promotion campaigns

DETAILED DUTIES AND RESPONSIBILITIES :

PRIMARY

* To manage post paid portfolio thru various element of marketing mix so as to get planned/ budgeted revenue.

* Driving revenue through up selling of sub products & VAS services so as to protect ARPU.

* Launch of new products based on the corporate guidelines as well as the local initiatives as received from consumer insights.

* To plan, devise, & implement various product prototypes & test their effectiveness as per the requirements of the market along with various promotional activities.

* Management of brand through various advertising activities through various media like print, outdoors, point of sale, radio etc.

* To plan devise & implement various customer acquisition promotions in accordance with the annual sales budget.

* To plan & implement U&R activities for the Postpaid business monthly – assess effectiveness of

U&R programs and make corrective recommendations.

* To be a key member of the CFT and to ensure effective Retention Programs for high ARPU – high ARR segment in the context of MNP

* Execution of various cross-promotional tie-ups so as to acquire incremental subscribers while maintaining the brand equity.

* nPreparation of various MIS reports including business trend reviews at periodic intervals.

* Scanning of competition activities & development of feedback mechanism, so as to improve the performance of the port folio. Keep senior management informed of all-important competitive campaigns and customer demand shifts including tariffs etc.

* Based on customer characteristics, define and align the circle product plan in line with overall organizational marketing strategy. Work with corporate marketing, and product management to map products and their value proposition in line with local market requirements.

* Work with circle sales team to create & develop POS and promotional material at a regional level. Coordinate availability of stocks of POS material and ensure adherence to guidelines of display (quality etc).

* Develop and execute communication initiatives at circle level (coordinate of agency etc). Plan media (advertising and communication) for local promotion of products.

* Handle End to End Consumer Communication & Effectiveness through different Modes– SIVR, Contact Centre , DIVR, SMS, OBD, Sanchaya – Content & Tracking

* Provide recommendations to Circle Product Head on campaign design based on competitive analysis.

* Conduct VOCs / FGDs on a periodic basis as per requirement.

Company Profile:

IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. It recorded a subscriber base of over 98 million as of August 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012.

Desired Profile:

Candidate with full time MBA / PGDM from premier B-schools passed out preferrably in 06, 07, 08 year & with Product Management & Acquisition experience

SHARED

* Along with Circle Sales, develop and execute promotional schemes & activities at circle level.

* Assess and evaluate effectiveness of promotional schemes.

* Monitor the effectiveness of communication campaigns executed and communicate feedback to circle marketing head.

Keywords: Product Management, Product Development, Production Acquisition, Postpaid Product, U&R

Experience:    3 - 6 Years

Role:    Product/Brand Mgr

Functional Area:     Marketing, Advertising, MR, PR

Education:

UG - Any Graduate - Any Specialization

PG - MBA/PGDM - Marketing

Location:     Mumbai, Mumbai Suburbs

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