Assistant Manager - Customer Marketing in Max New York Life Ins

Company Name:    Max New York Life Insurance Co. Ltd.

Designation:    Assistant Manager - Customer Marketing

Job Description:

A. CVM & Customer Engagement: Develop and manage relationships with our existing customers through their ownership cycle:

* Manage a loyalty program for our HNI customers

* Ongoing interactions with existing customers to build trust and impact satisfaction levels.

* Integrate customer communication commensurate with the brand thought

B. Customer service & Renewals Team: Strengthen relationships with existing customers through sustained programs:

* Work with the Operations team to improve and standardize the quality of communication to existing customers

* Support the Customer services team for communication of value added services to customers and agents to enhance satisfaction levels

* Specific customer contact programs to drive increased renewals, payment options, awareness of self-service benefits etc.

C. Data Quality: Work with the DQ team and develop media neutral campaigns to improve data quality:

* Develop communication to capture complete and correct data

* Enhance customer experience

D. Share of Wallet& persistency : Help strengthen our SOW/ Persistency initiative thru campaigns and develop strategies for effective Cross-sell penetration

E. Marketing / Brand

Help towards achieving the brand score through sustained customer programs impacting awareness and recall

F. Spends management

Ensure program planning and execution within budgets

Ensure maximum cost efficacy of marketing budget

Monitor spends to remain within limits

G. Compliance with Regulatory and Legal guidelines

Keywords: Customer Marketing

Company Profile:

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life's family of companies offers life insurance, annuities and long-term care insurance. New York Life Investment Management LLC provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Desired Profile:

* Preferably 3-5 years of work experience in the area of Customer Marketing.

* Graduate/ MBA (Marketing)

Experience:      2 - 7 Years

Role:    Mktg Mgr

Functional Area:     Banking, Insurance

Education:

UG - Any Graduate - Any Specialization

PG - MBA/PGDM - Marketing

Location:     Gurgaon

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