Company Name: Adobe Systems India Pvt. Ltd
Designation: Customer Retention Marketing Manager
Job Description:
Responsibilities
Define and implement high impact account based marketing campaigns to drive customer adoption, loyalty, account growth and retention
Develop and be the custodian of tools and resources to enable sales team, account managers and customer support team to deepen customer relationships
Identify opportunities and manage pipeline in conjunction with different teams
Identify risks in the customer achieving their stated business goals and develop an appropriate risk mitigation campaign strategyDesignation: Customer Retention Marketing Manager
Job Description:
Responsibilities
Define and implement high impact account based marketing campaigns to drive customer adoption, loyalty, account growth and retention
Develop and be the custodian of tools and resources to enable sales team, account managers and customer support team to deepen customer relationships
Identify opportunities and manage pipeline in conjunction with different teams
Champion a given customer segment and their experiences in using Adobe products
Company Profile:
At Adobe, we believe employees are the core of our success. Thousands of passionate, exceptional, and unique individuals use their brilliance to revolutionize how the world engages with ideas and information in an environment that is fast-paced and always changing. That’s what it’s like to work at Adobe. We’re proud of the excellent benefit plans and unique programs at Adobe. In fact, our dynamic and rewarding work environment is well known. Adobe has consistently received employer of choice awards such as Fortune magazine’s “100 Best Companies to Work For” or “Most Admired Companies” list and other similar accolades. In 2005, Adobe ranked 15th on the list of best places to work for in India in a study conducted by Grow Talent Company Limited in partnership with the Great Place to Work® Institute, Inc. of the US and Businessworld.
At Adobe Systems Incorporated, we take pride in creating an environment in which the company shares its success with the employees who have helped us achieve and exceed our goals.
Desired Profile:
Requirements
Proven communication skills, both verbal and written
Strong understanding of customer lifecycle in a B2B environment.
Experience in B2B Account Based Marketing or running Customer Loyalty/Retention Programs strongly preferred
Ability to translate customer insights into high impact personalized campaigns
Understanding of subscription based software/SaaS/Cloud solutions.
Experience with companies providing SaaS/Cloud based solutions desired but not mandatory
Understanding of and experience in digital/online marketing an added plus
Experience: 3 - 8 Years
Role: Marketing Manager
Functional Area: Marketing, Advertising, MR, PR
Education:
UG - B.A, B.Sc
PG - MBA/PGDM
Location: Noida
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