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Tuesday, 1 November 2011

Branch Marketing Officer - Videocon Industries Ltd

Company Name:    Videocon Industries Ltd

Designation:    Branch Marketing Officer - Mangalore

Job Description:

Ensure Proper & timely co-ordination with the Dealers/HO /Press Media/Vendor & Branch for their Issues and requirements.
Ensure proper and timely report submission to HO (BTL Plan, ISDs report, MIS report, Marketing Spend etc.)
Adherence to monthly BTL Plan & Branch budget approved by HO Mktg.
Ensuring right BTL activation planning & Execution through:-
Ensure ISDs placement in right dealer outlet/trade and monitor weekly Secondary sales.
ISDs placement and monitoring productivity.
Monitor budget Spend on ISDs
Product & soft skill training.
ISDs morale building and contests.
Organize weekly ISDs meeting on the specified day of the week. (Set a day for meeting).

Keywords: BTL,Below the line,Promotion

Company Profile:

Videocon Industries Limited manufacture, assemble and distribute a comprehensive range of consumer electronics, products and home appliances, including finished goods such as television, Home entertainment systems, refrigerators, Washing machines, Air Conditioners and other small household appliances and components such as glass shell(panels & funnels), compressors, motors etc.

Desired Profile:

An ideal candidate should be good exp in Brand & Marketing Communications

Experience:     2 - 5 Years

Role:    Product/Brand Mgr

Functional Area:     Marketing, Advertising, MR, PR

Education:
UG - Any Graduate - Any Specialization,Graduation Not Required
PG - Any PG Course - Any Specialization,Post Graduation Not Required

Location:     Mangalore

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